Jan 10 - Mar 10  : Peugeot Reduces Prices, Increases Safety

04 01 2010Peugeot Reduces Prices, Increases Safety

The new Peugeot 4007

The new Peugeot 4007

Peugeot has slashed Recommended Vehicle Prices across its entire range as of 1 January, 2010.

The reduction of prices across the entire range coincides with the introduction of Peugeot’s Electronic Stability Program (ESP) as standard on the company’s passenger vehicle range.

The drop in prices is due to an improvement in exchange rates and the reduction on import tariffs for passenger cars that took effect on 1 January.

Peugeot’s most popular model in Australia, the 308 receives the most significant price drop. The price of the XS hatch has been reduced by $2,200.

Starting with the entry-level 207 XR 1.4-litre manual, Peugeot has increased the presence of ESP to ensure that every model in the 207, 308, 407 and 4007 ranges is fitted with the safety feature.

The move beats the Victorian government’s tough legislation mandating that all new passenger vehicles have ESP from January 1, 2011.

The Peugeot ESP system includes Anti-lock Brakes (ABS), Electronic Brake-force Distribution (EBD), traction control and stability control.

The early application of the ESP system to all passenger vehicles demonstrates Peugeot’s comprehensive commitment to safety.

“This tariff reduction and the improvement in exchange rates is a perfect opportunity for Peugeot to reduce prices and increase specification across its range,” said Ken Thomas, general manager / director, Peugeot Automobiles Australia.

“It is a significant improvement in value for the Peugeot brand, adding to its already impressive reputation for outstanding design, safety, low emissions and excellent fuel economy.

“In addition, things are looking good for 2010 – we launched the 308 CC and the 4007 four-wheel drive in 2009, and we have more new products arriving in 2010 with the arrival of the 3008 compact SUV and RCZ sports car.

“These are two market segments where Peugeot has not been previously represented in Australia, so 2010 provides a fantastic opportunity for Peugeot to expand its reach in this country.”

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For local pricing on all other Peugeot models, contact your Peugeot dealer.

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